Forget Wim Hof. Forget Brown Fat. Remember This. . .

In this week's explosive interview, a researcher at Wayne State university who helped me hone the idea of neural symbols in the The Wedge told me that he doesn't want to be involved with Wim Hof or Innerfire anymore because it's "become all about the money."  

And that's not all he told me.

According to Otto Muzik a neuroscientist who studied him in a laboratory, Wim Hof has surprisingly little brown fat. The PET scan that Muzik conducted a few years ago showed that Hof had less BAT that "the average Joe off the street," which raises some pretty important questions about the role of brown fat in human metabolism and thermogenesis.  

We also discuss how the mechanisms that undergird the WHM also apply to dozens of other practices and might be the fundamental root of the placebo effect's surprising power.  This is one podcast that you won't want to miss.

As always, my podcast comes out first on Spotify, and Apple Podcasts a few days before it's available on YouTube.

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The Rise and Fall of the Wim Hof Empire

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The Power of Lightly Held Beliefs